Crit with Justin & Joe

Today I had a crit with Justin and Joe. I have taken along the Mituyu brief again to get some more help with the logo and hopefully get it resolved as it is taking far too long now.

I showed them all the logo ideas I have done so far including the most recent ones. Joe liked the first idea I did where it was vertical with the letters in each syllable joined together. I think this is the one I like the most as well but wasn't sure until I had tried other possibilities. They suggested that I could try different color combinations to show the word going down.

I am going to go with this idea and get the logo finalised as quickly as possible. I am going to try lots of different colour combinations to make sure I get the right one but I know I definitely want to use pink as I think this works best with the target audience.