Crit

Today we had a crit and I took my Mituyu brief to be critted. I wanted feedback on my logo as I am getting stuck with it and dont really know if it is working and where to go next with it.

People thought the logo with the two typefaces and 'Mituyu loves you' on it didnt communicate well to the target audience as they felt it looked cheap and too grown up. It was suggested that I aim the logo to the parents who will be buying the product and the t-shirt graphic towards the children. 

This is a good idea and I am going to experiment with some more grown up, decorative typefaces.