These are my initial logo ideas for the Mituyu brief. The name is pronounced me-too-you so I wanted to try and communicate this in the logo as I think it looks like a hard word to pronounce. I tried this by separating the word out into its syllabills. I think it works best when they are separated vertically and also because the word has a slight japanese feel to it so this helps communicate this. I wanted the typeface to be quite young and playful but to still look sophisticated.
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