I went to the crit today with the three briefs that I planned to do from now until the deadline.
Each of the briefs focuses on a different target audience and they are aimed at a different area of the market from low budget range to the high end boutique market.
The feedback I got from the crit is that this would be too much for me to achieve in the time available. I am now going to combine them and focus on the cosmetics brief. I want to be able to show that I can design for different budgets and audiences so I am going to rebrand the low-budget, mid-range and high-end cosmetics range for Boots own cosmetics line. I am going to price up the costings of the designs also as this would be beneficial to my design practice for working in Retail.
I need to decide what products I am going to design in order to get started. I will need to consider the stocks I can use and the amount of colours I can use in comparison to the budgets. To develop the brief further I could design the POS stand, Bag and other Retail elements that would be appropriate to that pice range. I could also design how the packaging could change for each season as this would tie into my design context.
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