I looked through the work they have done for clients such as Asda and Whittards and found that the work they do is mainly print based for in-store such as the signage and windows. The work that is in my portfolio is print based but mainly focusing on the packaging and stationary of brands so I think I need to start to do more of the instore graphics work.
Later on I spoke to Gareth which was really helpful. He gave me some good advice on how to look for and find a job and then how to go about getting an interview. He told me that the first job I get after graduating will be the most important in my career because it will shape my career path. I also need to make myself stand out from the crowd when sending work or mail shots. I am going to look at the language used in retail and try and word my CV and covering letters like this and also make a mail shot that will reflect the retail market.
Going to Gratterpalm was really helpful and made me realise what I need to do to get a good job. When looking at the companies I want to work for I need to look at the clients they work with and what kind of work they do as I will still need to build my portfolio. I have two options of where to get a job. I could work for a Retail Graphics company which deals with different clients but could focus on a different area or I could work In-house on the design team for a particular shop which would mean being able to work in different areas of design. If I were to work In-house it would only be beneficial to work there for around a year because as the seasons change I could get stuck in a rut doing the same kind of work. My portfolio would then be full of just one client.
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