These are the final logos that I will be using for the rebranding of the Boots Cosmetics. I have decided to call the brand Surface because it relates to the skin and also has face in the name. The line on the logo represents the surface of the skin. I wanted each price range of the products the have the same name but then communicate the price and quality through the logo. I have used the same typeface for them all but by using different weights it shows the quality. Bold is the lowest quality and ultra light the highest and I think this communicates this. The line is at different heights to show how much the product will penetrate the skin.
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