Boots Expensive Range Finished

Final Resolutions for the expensive range. This is my favourite range out of them all. The labels on the containers are really simple with minimal information because most of the information will be on the bottom of the box where it can be hidden to keep them looking simple. The information on the boxes is towards the top to reflect the positioning of the line on the logo. I have added a line around the top of all the boxes because I think it gives a feeling of luxury and was a good way to add the skin color. It has a spot varnish on which I have managed to achieve and gives an added feeling of luxury as do the inside of the boxes being blue. I have designed a bag to go with this range and will be used if you buy products from this range instead of getting them in a standard Boots Carrier bag.

I wanted the POS Stand for this range to show of the full range. I think the tiered idea does this well. I used the skin colour on the surface to introduce a bit of colour. I included a back stand to this POS to promote the brand across the store. I think this POS gives the feeling that the products are on show which is what I wanted to achieve with it.